精通Google、Facebook 和 Instagram 廣告：企業主指南

掌握三大主流平台－Google Ads、Facebook Ads 和 Instagram Ads 的強大線上廣告投放能力。本課程將指導企業主和行銷人員如何設定、優化和分析廣告活動，從而有效率地提升流量、獲取潛在客戶並促進銷售。本課程非常適合渴望精通付費數位行銷的初學者和企業家。

課程內容

Topic 1: Fundamentals of Online Advertising

第一課：什麼是PPC以及網路廣告是如何運作的？
第二課：Google、臉書與Instagram廣告概述
Topic 1
研究競爭對手廣告

Topic 2: Creating Your First Google Ads Campaign

Topic 3: Launching Effective Facebook & Instagram Ads

Topic 4: Optimizing and Managing Your Ads

Topic 5: Analyzing and Reporting Ad Performance

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課程內容

Topic 1: Fundamentals of Online Advertising

第一課：什麼是PPC以及網路廣告是如何運作的？

第二課：Google、臉書與Instagram廣告概述

Topic 1

研究競爭對手廣告

Topic 2: Creating Your First Google Ads Campaign

Lesson 1: Setting Up Google Ads Account & Campaign Structure

Lesson 2: Keyword Research and Ad Copywriting

Topic 2

Create a Google Search Ad Mockup

Topic 3: Launching Effective Facebook & Instagram Ads

Lesson 1: Navigating Facebook Ads Manager

Lesson 2: Designing Eye-Catching Ads for Social Media

Topic 3

Design a Facebook & Instagram Ad Campaign

Topic 4: Optimizing and Managing Your Ads

Lesson 1: Tracking Conversions and Setting Budgets

Lesson 2: A/B Testing and Campaign Optimization

Topic 4

Optimize an Existing Campaign

Topic 5: Analyzing and Reporting Ad Performance

Lesson 1: Key Metrics to Monitor

Lesson 2: Creating Reports and Scaling Successful Campaigns

Topic 5

Prepare an Ad Performance Report

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精通Google、Facebook 和 Instagram 廣告：企業主指南

您將學到什麼？

材料包括

課程內容

Topic 1: Fundamentals of Online Advertising

第一課：什麼是PPC以及網路廣告是如何運作的？

第二課：Google、臉書與Instagram廣告概述

Topic 1

研究競爭對手廣告

Topic 2: Creating Your First Google Ads Campaign

Lesson 1: Setting Up Google Ads Account & Campaign Structure

Lesson 2: Keyword Research and Ad Copywriting

Topic 2

Create a Google Search Ad Mockup

Topic 3: Launching Effective Facebook & Instagram Ads

Lesson 1: Navigating Facebook Ads Manager

Lesson 2: Designing Eye-Catching Ads for Social Media

Topic 3

Design a Facebook & Instagram Ad Campaign

Topic 4: Optimizing and Managing Your Ads

Lesson 1: Tracking Conversions and Setting Budgets

Lesson 2: A/B Testing and Campaign Optimization

Topic 4

Optimize an Existing Campaign

Topic 5: Analyzing and Reporting Ad Performance

Lesson 1: Key Metrics to Monitor

Lesson 2: Creating Reports and Scaling Successful Campaigns

Topic 5

Prepare an Ad Performance Report

獲得證書

課程由

學生評分與評論

課程內容包括：

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